Making purchasing decision based on environmentally conscious thinking.

The new Green Consumer Index identifies U.S. households with high environmental concern who currently practice sustainable consumerism. The highest concentration of environmentally conscious households were found in the Southwest based on the 2008 study.

Among the data points researched including attitudes on recycling, highly pollutant products, hybrid vehicles, nutrition and travel, it has been found that green consumers take strong stances on political and environmental activism, travel and consumerism. When compared to the average household, green consumers:
• Are 38% more liberal in their political views
• Are 35% more likely to spend $50 or less in groceries per week
• Purchase 24% more products from home shopping programs
• Use public transportation 23% more often

Download a free map revealing where green consumers reside across the U.S.