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Until recently, Nissan Motors has had no special environmental record, at least as perceived relative to its competition. This may change in the future owing to a new emphasis on the development, production and marketing of electric automobiles. Nissan is planning to sell electric cars in California by 2010 (although only to fleet customers, a common method of introducing new technology). The company claims to have an EV model out that has a maximum speed of 75 mph and can go 100 miles per charge. It is projected to take eight hours to fully charge the car. Nissan's car uses a lithium ion battery. The vehicle is intended for short distances, and is not meant for replacing traditional for long trips. 2012 is when Nissan states that it preparing to mass produce electric cars for delivery cities all over the world. As with other electric cars these products from Nissan won't emit pollution from their exhaust, but they still can indirectly cause pollution through the electricity production needed to charge the car (depending upon the source). Nissan has chosen to develop 100 percent electric cars rather than biofuel or ethanol running cars based upon cost analysis.